Our Social Mission



The goal of Grassroots Local Market is to provide convenient, healthy food options to support and sustain a thriving Lynchburg community.

  1. A commitment to quality food.
  2. A dedication to healthy food choices through education.
  3. Concern for our community.
  4. Devotion to environmental sustainability.


Our mission is to strengthen the Lynchburg Community by providing a downtown full-service natural foods grocery store with access to fresh, affordable food. By forming a community-owned and governed entity, Grassroots will provide a one-stop shop for natural, organic and local foods, help relieve the downtown food desert, and improve the vitality of downtown Lynchburg. The downtown co-op will provide a readily accessible community resource to residents living, working and shopping in the downtown and surrounding area who want and deserve access to fresh high-quality local food options.