Downtown Lynchburg grocery store secures Outreach Coordinator


Grassroots Local Market, the downtown co-op grocery store slotted to open this summer, has contracted an Outreach Coordinator. Lynchburg native, Kate Jenkins, was brought on by the Grassroots Board of Directors to ramp up the store’s marketing and outreach efforts leading up to the store’s first day of operation. Since inception in September 2016, the development of co-op has been run solely by a volunteer Board. 

Jenkins has an extensive background in sales and marketing and will be working to engage the community over the upcoming months.

“Kate’s primary focus is to secure the additional memberships needed to open the doors this summer,” says Dan Hague, Chairman of the Grassroots Board. “Membership is a key component of co-ops, and we look forward to having Kate on board to help educate the community on why being a member of Grassroots will be an important way to support it.”

Jenkins is ready to get to work. “Our mission is to open a grocery that reflects the wants and needs of the community. We have sold 733 memberships, but the opportunity to become a member-owner is still available,” she said. “The market will be a place for people to come together, enjoy delicious food, and feel good about the purchases they make.”

A one-time $200 investment allows an individual to become a member and shareholder of the co-op. While the store will be open to the public, member-owners will receive exclusive benefits and the potential to receive annual dividends.

“Having a downtown grocery is long over-due. I am excited for downtown residents, employees, and members of our community to have a locally sourced, convenient, and sustainable market,” noted Jenkins.  

For more information on membership or to learn more about the co-op visit