Grassroots Local Market Hires General Manager

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The Lynchburg Food Cooperative announced today that concluding a national search, they have hired Zack Sheppard as the General Manager at Grassroots Local Market.  Sheppard will be relocating to Lynchburg later this month and will officially begin work with Grassroots in early April.  

Sheppard was a founding member-owner of MOON Co-op in his hometown of Oxford Ohio, where he assisted in opening their store in 2011, serving first as Front-End Manager, and later as General Manager. 

More recently, Sheppard was with Berkshire Co-op in Massachusetts where he served as Grocery Manager, Operations Manager, interim General Manager, and Store Manager.

Upon his arrival in Lynchburg, Sheppard’s first priorities will be to finalize the store’s floor plan, oversee store construction, hire and train the management team, and begin working on store policies.

“I am excited and honored to serve as the General Manager of the highly anticipated Grassroots Local Market,” said Sheppard.  “Lynchburg is a diverse community with people of many backgrounds.  Establishing the product offering that reflects the values of the community will be a fun challenge, and I look forward to speaking with, and gathering input from our member-owners on what they'd like to see on store shelves.”

While an official open-date for Grassroots has not been set, the Board of Directors confirmed the store will be opening this summer.  Dan Hague, Chairman of the Grassroots Board of Directors, states, “Securing a General Manager provides a huge piece of the puzzle needed to open the store this summer.  Sheppard’s commitment to sustainability paired with his experience in co-op operations, purchasing, and management, ensures that Grassroots will be truly successful.” 

The Lynchburg Food Cooperative, known as Grassroots Local Market, is a community-owned natural food grocery and eatery in Downtown Lynchburg.  The co-op will be open to the public and will specialize in locally-sourced food.  Grassroots Local Market aims to provide convenient and healthy food options to support and sustain a thriving Lynchburg community. 

For more information on membership or to learn more about the co-op visit

Kate Jenkins