Our Current Board

Ashley Kershner

Ashley Kershner is the Executive Director of Downtown Lynchburg Association. Ashley was named a 2016 “Top 20 under 40” by Lynchburg Business Magazine, and has created numerous award-winning marketing campaigns including “Lynchburg is for Locavores” for the Lynchburg Community Market and the “This is Lynchburg: Welcome Home” video, in collaboration with the Lynchburg Office of Economic Development. In her time as the Marketing Coordinator for Lynchburg Parks and Recreation, she created Food Truck Thursdays and Movies in the Park, and she has been involved in fundraising efforts for Endstation Theatre Company, Grassroots Local Market, and the Academy Center of the Arts. She has also served on the Young Professionals of Central Virginia and James River Arts Council boards. Ashley holds a Masters degree in Integrated Marketing Communication from Florida State University. 

Dan Hague

After receiving an MBA in the early 80s I worked for a large multi-national and then at residential real estate sales.  In 1993 I founded Sportrock, Inc. to build and manage indoor rock climbing facilities near Washington, DC. Under my direction, Sportrock grew to the largest indoor rock climbing company on the east coast. In 2005 I left Sportrock to move to Lynchburg.

I have been a downtown Lynchburg resident ever since, witnessing the rebirth of this once overlooked section of the city. I restored my home on Diamond Hill and have been active in the neighborhood historic society. I am a strong advocate for the redevelopment of downtown.

In 2007 I restored 1225 Church St into the popular Rise Up Climbing. Since then I transformed both 1220 and 1300 Main St into lofts and commercial space. I am now planning the redevelopment of 1209 to 1217 Church St.

I am a long time proponent of local, natural and organic foods going back to a health crisis in 1984. I have experienced personally what a natural diet can do in restoring and maintaining good health.

I have been chair of the Grassroots steering committee since its inception, helping guide its rapid transition from concept to near reality at an accelerated pace. I have a reputation for getting things done and if elected I will continue my strong efforts to open this store.

David Poole

Dave Poole, 56, with teenage daughters in the city schools. I am a business owner downtown with 30+ years of experience in restaurants and rehabilitation. My interest in downtown (here in Lynchburg and Staunton) has been enhanced by service to Non-profit and community organizations along with volunteer and service club membership. Mechanical engineer, with extensive experience in HVAC systems, restaurant development and construction. I bring a broad spectrum of skills and history in small business development and start up. Most recently, I am the owner of the downtown restaurant Depot Grille. I am passionate about serving on Grassroots board of directors as this much needed project will bring good/healthy, reliable foods to downtown and further the vibrant community.

Jennifer Woofter

Jennifer is a recent transplant to Lynchburg, relocating from the Washington, DC area with her husband and two children in 2013. They live in a historic home on Rivermont Avenue, with chickens, goats and a large garden. Her family is committed to the concept of locavorism and she is actively involved in community events, including engagement with Town Council on Lynchburg's recent masterplan update.

Professionally, Jennifer is an entrepreneur with more than 15 years of experience in social and environmental sustainability. Her company, Strategic Sustainability Consulting, provides support for organizations as they seek to integrate social, economic and environmental considerations into their planning decisions. Jennifer has extensive expertise in social media, marketing/communications, financial planning (including budgeting and oversight), and strategic planning. 

Jennifer has served on multiple non-profit Boards in the past, serving both in "at large" positions as well as in elected positions of Vice President and President. She currently serves as the President of the James River Council for the Arts and Humanities, where she is responsible for guiding the organization to fulfil its mission of promoting public art in the local communities.

Jennifer believes that a vibrant downtown grocery is an essential part of Lynchburg's successful revitalization efforts and a cornerstone of an inclusive community where all demographics have access to healthy and reasonably priced food.

Stephanie Atkinson

Stephanie Atkinson is a New Jersey native and 4th generation small business owner. Currently owns two specialty retail shops in the downtown area utilizing a combined 12 years of experience in managing, merchandising, planning, and marketing. Understanding that a successful ‘shop local’ experience involves community partnership Stephanie has leveraged her businesses to promote Lynchburg organizations. Believing that organic growth is the key to a uniquely successful Downtown Stephanie carries over 40 local artisans allowing her commercial spaces to be a springboard for their growth. As someone who listens to customers each day she knows that shoppers are moving away from ‘big box’ chains and would love the challenge to help shape an independent market. Her passion is providing a real shopping experience with unique products and a personal interaction.

Tremayne Edwards

Tremayne Edwards is a graduate of Liberty University, where he studied English Literature and Fine Arts. Following his education, Tremayne became employed with the City of Lynchburg's Parks and Recreation Department. In this position Tremayne worked with all ages and backgrounds in the Lynchburg Community, helping to make active and educated citizens through programs promoting social equity, health, and wellness. Tremayne is currently employed with the Academy Center of the Arts as their new Box Office Manager. Outside of his professional career, Tremayne serves as a Board of Directors for Grassroots Local Market, Improv Instructor/participant with Lynchburg Parks and Recreation, community volunteer to various causes, and nanny to all.