Welcome to Grassroots Local Market

It's time to Build!

It’s happening!

After much effort behind the scenes, Grassroots is proud to announce that the Lynchburg Economic Development Authority (LEDA) has agreed to fund our project. Through their Revolving Loan Fund, the LEDA will provide a $200,000 loan, which will be used for equipment and construction. In combination with the approximately $175,000 raised through member and donor support, we now have the funds needed to move forward.

The board has met and decided to move ahead with the build-out and general manager search commencing immediately. This means that Grassroots Local Market is a GO! Look for progress in our space at 1300 Main Street beginning very soon.

The Grassroots board of directors would like to thank the EDA for their foresight in helping bring the number one requested service to downtown. We would also like to thank all of you for your continued patience and faith in the project.

As we move forward, we will keep you all posted on our progress. For now, we celebrate an important step toward a Downtown Lynchburg grocery store.

The Grassroots Local Market Board

Grassroots Local Market is a cooperatively-owned grocery store in Downtown Lynchburg, Virginia. Grassroots is currently in the funding stage, having raised over $300,000 of the $400,000 needed to open the store. Our goal is to strengthen the downtown by forming a community owned and governed full service natural foods store. We want to solve several downtown and greater Lynchburg needs with one effort: create a full service grocery; provide a one-stop shop for natural, organic, and local foods; help relieve the downtown food desert; and improve the vitality of downtown.

We envision a natural foods grocery concentrating primarily on natural, organic, and local products which does not exist in Lynchburg. In addition the store will contain a full commercial kitchen offering a good selection of freshly prepared grab-n-go foods and a small cafe for light dining. 

What is a Food Co-op?

A food co-op often refers to a grocery store that is collectively started, owned and governed by its members. Co-ops open to fill a particular need in the community, such as a need for easily accessible natural or organic foods. The following video acts as our FAQ, but if you have any additional questions please feel free to write us - see the Contact Us page.

Join our growing community and help bring a full service grocery to downtown Lynchburg by becoming a member today! Just click on the Join link above and follow the prompts!

What does it mean to be collectively owned?

The co-op does not have one owner, but multiple members. Rather than having one investor, each member contributes a small fee and then becomes a stock holder or an owner in the company. Multiple people contribute to get the initiative up and running, and then contributors own a portion of the co-op and have a democratic vote on how the co-op runs.

What are the benefits of forming a food co-op?

Supporting local farmers: Food co-ops attempt to source much of their products locally. Not only are you benefiting from the fresh produce, but you are also supporting your economy when you buy local.

Member Benefits: A co-op is a for profit company. That means when the co-op makes a profit, its members may receive a dividend. Additional benefits can include member only sales and discounts.

Filling a Need: Our goal by starting a food co-op in downtown Lynchburg is to provide a readily accessible community resource to residents living, working or shopping in the downtown and surrounding area who want access to fresh, high-quality, local food options.